Posted on: 10/30/2017 by John Siebert
You may think the days of print marketing are something of the past and yes the medium of printing has had to move over to make room for the rapid rise in digital marketing but it should not be neglected. Companies are beginning to realise the vast benefits of producing printed marketing materials, advertising their business or products and services they offer to a larger audience. Living in an age where our lives are consumed by online marketing and televised advertising, printed marketing material can now seem unusual. It is however the unusual and the different which grabs the attention of your consumers and potential new customers. Utilising a variety of media outlets and taking a cross media approach will ensure you reach the widest audience base possible and guarantee the success of your marketing endeavours.  Read More
Posted on: 10/30/2017 by John Siebert
It’s football season — a time when no weekend (and let's be honest, certain work days) goes by when I’m not watching games at least some of the time. Even if I’m at a serious social commitment like a wedding, I will still find ways to sneak away and catch a few plays or highlights at a bar or through my phone. (I am not proud of this.)  Read More
Posted on: 10/30/2017 by John Siebert
Every website owner who has spent many years in the industry would know that just having a good product and service or investing in a creative web design is not enough to increase the amount of traffic that your website is getting. Search engine optimization, also known as SEO, is one of the things that web developers and designers take time to focus on in order to reach a larger consumer base. This concept basically involves the use of effective strategies to make a website more visible to the consumers by achieving high rankings in top search engines including Google, Yahoo!, and Bing.  Read More
Posted on: 10/30/2017 by John Siebert
With major publishers like Inc., Forbes and The Huffington Post placing the rel=”nofollow” tag on their external links, the sky is once again falling. Or not. In fact, I’ve always believed that earning nofollow links was an important part of any SEO strategy built to last. The reality of the situation is that nofollow links are good for your SEO, full stop. Whether your evidence comes from case studies, personal experience or correlative data, the answer is the same.  Read More
Posted on: 10/30/2017 by John Siebert
To produce a successful rebrand, or even to stand a chance of making it onto our prestigious list of the 10 best logos ever, you need to follow the advice of the professionals whenever it pops up. Texas-based graphic designer Armin Vit chronicles thousands of new brand and identity projects every year through Brand New, a division of design firm and publishing enterprise Under Consideration, which he co-founded with his wife, Bryony Gomez-Palacio.  Read More
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